Friday, September 30, 2022

TVS Apache crosses 40 lakh unit sales milestone


TVS Apache brand of motorcycles has sold 40 lakh units since its inception, the two-wheeler major has announced. Sold across 160cc to 310cc range, the premium motorcycle range was introduced in 2005.

As the TVS Motor Company claims, the Apache series is the fastest-growing premium motorcycle brands in the Indian market and it also has a strong presence across global markets as well.

The TVS Motor Company also claims, through the Apache series, the two-wheeler major focuses on premiumisation by offering many segment-first features and technologies.

Commenting on the TVS Apache series, K N Radhakrishnan, Director and CEO, TVS Motor Company, said, “Over the years, young and aspirational riders have shown keen interest in performance-oriented, premium motorcycles. As a result, the TVS Apache brand has garnered immense popularity amongst motorcycle enthusiasts globally.”

He also said the TVS Apache motorcycles showcase the company’s technological prowess, using years of experience and racing pedigree.

Currently, the Apache series of motorcycles include models like the Apache RTR 160, Apache RTR 160 4V, Apache RTR 180 and Apache RTR 200 4V and RR 310. The RR 310 is the flagship model of the TVS Apache series and it shares the chassis and powertrain with BMW G310 R premium motorcycle.

The Apache RR 310 is powered by a 312.2cc four-stroke, four-valve, single-cylinder, liquid-cooled, reverse-inclined engine clubbed with a 6-speed gearbox. The engine churns out 34 PS of power at 9,700 rpm in Sport and Track modes, while it generates 25.8 PS of power at 7,600 rpm in Urban and Rain modes.

The engine pumps out 27.3 Nm of torque at 7,700 rpm in Sport and Track mode. It delivers 25 Nm of torque at 6,700 rpm in Urban and Rain mode. The Apache RR 310 can run at a maximum speed of 160 kmph in Sport and Track Mode, while in Urban and Rain modes it can run at a speed of 125 kmph. It can accelerate to 0-100 kmph in 7.17 seconds.

Also Read: Social media influencers and automotive ads: A 50-50 marriage proposition?

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