Monday, March 20, 2023

Tata Harrier CAMO edition is here at Rs 16.50 lakh


Tata Harrier, the flagship SUV of the homegrown automaker has received a new special edition variant, called Tata Harrier CAMO, priced at Rs 16.50 lakh (ex-showroom, Delhi). As the automaker claims, the Tata Harrier CAMO comes as a stealthy avatar during this festive season.

The Tata Harrier CAMO edition comes wearing a standalone colour which is Camo Green and it blends with the Steel Grey. The Tata Harrier is designed following the Impact 2.0 philosophy and based on the OMEGARC platform that has been derived from Land Rover‘s D8 architecture, with assistance from the Jaguar Land Rover engineers and is meant for future Tata Motors models.

Among the design features, the Tata Harrier CAMO comes with a new CAMO badge, special CAMO graphics, Harrier mascot on bonnet, roof rails, side steps, front parking sensors and R17 Blackstone alloy wheels.

The interior design elements include Blackstone Matrix dashboard, premium Benecke-Kaliko Blackstone leather seats with contrast CAMO Green stitch, gunmetal Grey interior finish, back seat organiser, OMEGARC scuff plates, sunshades, designer 3D moulded mats, 3D trunk mats, anti-skid dash mats etc.

Tata Harrier CAMO Organisor - Accesories

Tata Tata Harrier CAMO edition is available in both manual and automatic transmission options. The manual gearbox model is available from XT variant onwards, while the automatic model comes from XZ variant onwards.

Tata Harrier CAMO edition also comes with a host of special accessories. These accessories come available in two pack options – CAMO Stealth and CAMO Stealth+, with price starting at Rs 26,999.

While the Tata Harrier CAMO edition gets a host of cosmetic updates inside out to make it distinctive compared to the standard version of the SUV, the special edition is the same in terms of specification. The SUV gets power from Kryotec 2.0-litre diesel engine that churns out 170 PS of peak power. The Harrier gets a 6-speed manual gearbox and a 6-speed automatic unit for transmission duty. It also comes equipped with Advanced Terrain Response Modes.

Commenting on the launch of this Tata Harrier CAMO edition, Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit, Tata Motors, said, “The Harrier, in its CAMO avatar pays homage to the ultimate inspiration of this SUV i.e the great Indian outdoors, and the spirit & grit of the armed forces who spend a majority of their time in these outdoor locations, keeping our borders safe and secure.”

Tata Motors Altroz

Tata Altorz gets XM+ variant

Meanwhile, Tata Motors has also introduced XM+ variant to the premium hatchback Tata Altorz, priced at Rs 6.6 lakh (ex-showroom, Delhi). The Tata Altorz XM+ is equipped with 17.78 cm touchscreen infotainment system with Apple CarPlay and Android Auto, steering mounted controls, voice alerts, voice command recognition, R16 wheels with stylized wheel covers, remote foldable key. It will be available in four different exterior colours – High Street Gold, Downtown Red, Avenue White and Midtown Grey.

Commenting on introduction of this new variant, Vivek Srivatsa, Head Marketing, PVBU, Tata Motors, said, “We are confident that the introduction of the XM+ variant will further strengthen the appeal of the Altroz by giving customers an option to experience a variety of premium features at an extremely attractive price.”

Also Read: Tata Nexon SUV crosses 1.50 lakh production mark

Team AFT
Team AFT
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