Brand extension is a core strategy to make an established brand flourish more and be sustainable amid tough competition and rapidly
Tag: Corporate sector innovations
Fintech startups are pushing the next wave of innovations
By Rashid Ali The fintech sector has been reshaping the Indian economy for the last few years. Fintech firms are not
Do perceived obstacles deter innovation for companies?
The prevalence of high corruption can dissuade firms from innovations. On the other hand, perceptions about higher corruption might make a