Nissan Magnite SUV launches at Rs 4.99 lakh

Nissan Magnite SUV will compete with rivals like Maruti Suzuki Vitara Brezza, Ford EcoSport, Hyundai Venue, Kia Sonet, Tata Nexon, Mahindra XUV300.

Nissan Magnite SUV has been finally launched in India on Wednesday. The compact SUV comes priced at an introductory starting price of Rs 4.99 lakh (ex-showroom, Delhi) for December 2020, which will be Rs 5.54 lakh (ex-showroom, Delhi), from January 2021, after the introductory offer ends. The pricing goes up to Rs 9.38 lakh (ex-showroom), for the top variant.

Nissan Magnite SUV has already entered production after being unveiled on 21st October 2020. Nissan India is especially focusing on the metros and Tier I and II markets across the country with this Magnite SUV. The automaker is also expanding its sales network for that.

According to industry analysts, the Nissan Magnite SUV might change the perception of SUVs in the market as this pricetag would hold the customers’ attention in a highly price-sensitive Indian market. Also, it will impact the future price ranges for other vehicles, at a time when all BS-VI-compliant vehicles have become more expensive as compared to the BS-IV models.

Nissan Magnite SUV price structure:

Nissan Magnite, the B-segment SUV is the first car that is coming out from Renault-Nissan Automotive India Pvt Ltd’s (RNAIPL) Chennai plant. The Nissan Magnite SUV comes available in four different trim options. Besides selling it in the Indian domestic market, the Japanese automaker is also mulling the idea to export Nissan Magnite SUV to overseas markets, as revealed by RNAIPL MD and CEO Biju Balendran.

The Nissan Magnite SUV will compete with rivals like Maruti Suzuki Vitara Brezza, Hyundai Venue, Kia Sonet, Tata Nexon and Mahindra XUV300 in one of the toughest segment in the domestic market. With local manufacturing, the automaker has been able to keep pricing of Nissan Magnite SUV competitive against its rivals. In a highly competitive compact SUV segment, the all-new Nissan Magnite SUV is powered by a 1.0-litre petrol engine.

Nissan in the last few years tried its luck in India with models like Kicks. But, it couldn’t make a strong impact. However, with the Magnite SUV, Nissan is expecting to turn the tide.

As the company claims, the Nissan Magnite SUV is built on the philosophy of ‘Make in India, Make for the World’. Also, the Nissan Magnite comes as the first model of the brand’s Nissan NEXT strategy adopted for the Indian and global markets as well.

As revealed by the automaker during its unveiling event, Nissan Magnite SUV comes with a host of technologies and features onboard. These include bi-projector headlamps with LED daytime running lights, all-digital instrument cluster, HRAO X-Tronic CVT, cruise control, 360-degree round view monitor, vehicle dynamic control (VDC) and traction control system etc.

The Nissan Magnite SUV also gets features like 60-40 split folding rear seats, 336-litre luggage space, 16-inch alloy wheels, tyre pressure monitoring system (TPMS), 7-inch advanced drive assist display, 8-inch touchscreen infotainment display and over 50 connected features under Nissan Connect.

The Nissan Magnite SUV is claimed to come as one of the most fuel-efficient SUVs in the Indian market at present. The SUV comes available in both manual and X-Tronic CVT gearbox options. It gets juice from a 1.0-litre HRAO turbo-petrol engine, which churns out 98 PS of power and 160 Nm of peak torque.

Nissan India claims that the SUV has been designed in Japan keeping the requirements of the Indian customers in mind and it was tested at the Japanese automaker’s Tochigi Proving Ground facility.

Commenting on the price revealing of Nissan Magnite SUV, Rakesh Srivastava, Managing Director, Nissan Motor India, said, “We are looking at a great value to the Indian customer with this global product. It will redefine the compact vehicles market in India, especially the SUV segment, that was craving for value and freshness.”

Back in June 2020, Nissan India, Nissan Middle East and Nissan Africa announced a business plan for the next 4 years. Jointly called AMI, the strategy was to make the business more profitable for the automaker in these regions. The Nissan Magnite SUV comes as part of that strategy. The automaker is also working on a compact sedan that will rival Maruti Suzuki Dzire, the bestselling compact sedan in India.

Cost-effectiveness of local production plants is one of the key areas of focus under this 4-year strategy of Nissan. Also the automaker vowed to optimise regional product portfolio by 20% as per this plan. Besides that, additional opportunities will be leveraged in a bid to reduce the fixed cost of operation.

Nissan also announced that investment will be channelled to more profitable product segments. Nissan India previously tasted success with the Terrano SUV that shares the platform, core design language with Renault Duster. Hence, Nissan might focus more on the SUV segment in India.

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