Wednesday, October 4, 2023

Hero Electric offers up to Rs 6,000 cash discount on electric scooters


Hero Electric, the electric scooter manufacturer has announced a limited period cash discount and other benefits worth up to Rs 6,000 on its range of electric scooters in an attempt to boost sales during the festive season. These festive season offers are applicable on both lithium-ion and lead-acid battery powered electric scooters of the Hero Electric and can be availed till 14th November 2020 across India.

Besides the cash discount, Hero Electric also says that the customers can also choose from additional discounts of up to Rs 5,000 on exchange of any two-wheeler or avail interest-free finance options at select locations.

As Hero Electric says, the customers can avail a flat cash discount of Rs 3,000 on purchase of lead-acid electric scooters and Rs 5,000 on select models. Also, customers who buy electric scooters under the company’s referral scheme, can avail additional benefits worth of Rs 1,000, totalling the amount to Rs 6,000. However, the newly introduced Optima HX City Speed and Nyx HX City Speed are excluded from the offer.

Hero Electric is also offering a three-day return policy on all of its electric models along with a cashback of up to Rs 2,000 on reference of other customers. The limited period festive season offer will be available across the company’s more than 500 dealerships in India.

Commenting on the offer, Sohinder Gill, CEO, Hero Electric, said that with a bouquet of festive offers for all its consumers, Hero Electric is making it easier to own an electric scooter at affordable prices.

Hero Electric dealership

Hero Electric targets 35% sales from B2B in next 4 years

Hero Electric plans to garner at least 35% of its total electric vehicle sales from the B2B segment in the next four years. Presently, the B2B segment contributes around 8%-9% of total sales of the EV manufacturer, revealed Naveen Munjal, MD, Hero Electric in an interview.

The B2B is a very important segment for the EV company and it aims to have a stronger product portfolio to cater the segment, further said Naveen Munjal.

Range anxiety has been a major concern for not only the electric vehicle customers, but for the EV manufactures as well. SO far, this has been a major hindrance for the growth of electric mobility in India.

In order to address the range anxiety concern, Hero Electric is installing EV charging stations. It has already installed around 700 EV charging stations and plans to add around 20,000 more across the country in the next two years. This includes the modular or portable batteries that can be charged at customers’ home as well.

In order to boost its sales and promote e-mobility, Hero Electric is also planning an expansion of its dealerships across India. The electric vehicle manufacturer is planning to double the number of its dealerships to more than 1,000 showrooms across India in the next two years.

Also, Hero Electric is focusing on a hybrid sales model that combines both online and offline platforms. This hybrid sales strategy of the company includes moves like promoting offers online to stimulate demand, home delivery of electric vehicles with a three-day return policy, emphasising on B2B segment sales, installation of electric vehicle charging stations and training of over 6,000 roadside mechanics on electric vehicles etc.

As Hero Electric claims, its online sales has seen a 10x growth in 2020 so far as compared to 2019. Last year, the electric two-wheeler manufacturer sold around 50,000 electric vehicles. The company expects the sales of overall electric vehicles to grow further in 2020, as compared to last year, aided by the personal mobility preference in the wake of ongoing Coronavirus pandemic, enhanced positive sentiment towards EVs and the electric vehicle policies taken by several state governments across India.

Also Read: Harley-Davidson’s India ride with Hero on seat: Tough test ahead

Team AFT
Team AFT
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