BigTech companies have created an ambitious and highly advanced retail roadmap that is set to dominate the Metaverse. How and why?
Big tech companies have maintained their retail interests in the last few years and are now preparing to dominate the metaverse along with the business-as-usual strategy of land grabs in the retail eCommerce space. Powered by big data these companies have profound insights into consumer behaviour and preferences and can now buy trends years in advance and create some of the most efficient and resilient global supply chains using machine learning. The rise of metaverse tech — from 3D content to augmented reality to NFTs — will create a more immersive and seamless commerce experience and big tech companies are well-positio...