Brand extension is a core strategy to make an established brand flourish more and be sustainable amid tough competition and rapidly
Author: Sanjeev Shukla
What NOT to do!
There are things we should do, in certain ways. What’s more important is what not to do, in certain ways! There’s
22 for 2W EVs
Not what, how and when, anymore. It is all about Quantum, now! The year 2021 saw sales of well over 2,00,00
WFH fuels facial fashion!
Work from home (WFH) has impacted people’s sense of fashion among others. How WFH fuelled evolution in facial fashion? As it
Year 2021? Year of the Breath
Amidst the severe impact of the Coronavirus pandemic that has been ravaging humankind from various aspects for the last two years,
#hypevalue: Unreal valuation. Real hype.
For the stock market enthusiasts and investors, EV startup valuation is something highly lucrative at present. While the EV startup valuations
Electric vehicles to shock garage ustads!
The local and non-OEM automobile service and repair industry is a huge ecosystem and worth more than Rs 30,000 crores. It
Tata’s game plan for its aviation biz post-Air India acquisition
Tata group has won the bid for Air India, which is being dubbed as a homecoming for India’s prestigious national air