Thursday, September 29, 2022

Sanjeev Shukla

Brand extension: Covering six months in 30 seconds!

Brand extension is a core strategy to make an established brand flourish more and be sustainable amid tough competition and rapidly changing scenarios.Brand Extension...

What NOT to do!

There are things we should do, in certain ways. What's more important is what not to do, in certain ways!There’s so much messaging about,...

22 for 2W EVs

Not what, how and when, anymore. It is all about Quantum, now!The year 2021 saw sales of well over 2,00,00 units of 2W-EVs. A...

WFH fuels facial fashion!

Work from home (WFH) has impacted people's sense of fashion among others. How WFH fuelled evolution in facial fashion?As it is said, every coin...

Year 2021? Year of the Breath

Amidst the severe impact of the Coronavirus pandemic that has been ravaging humankind from various aspects for the last two years, if one thing...

Top Picks

Truck rental business slumps 10% on poor cargo availability

The truck rental business has been severely impacted due...

Microchip shortage saga and impact on the auto industry

After unprecedented zero sales, plant shutdown; the global auto...

A brief history of women empowerment in India

By Dilip ChenoyThe principle of gender equality is enshrined in the Indian Constitution...
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